1. INSIGHT NAVIGATOR
| SERVICE | DESCRIPTION | FORMAT |
|---|---|---|
| 1.1. Consulting in the format of EduTech (audience of employees of Your organization up to 3 people) | Within the framework of the "INSIGHT NAVIGATOR" framework, we provide access to our internal knowledge library and conduct weekly training sessions for your employees (+ support by e-mail with a response within 24 hours) | format |
| 1.2. Date-tracking and consulting on media procurement (including the purchase of SMM advertising, as well as contextual advertising Google Ads) | Analytical study GA - unconditional basis of WEB Analytics, but to understand leadership position Your offer surrounded by competitors need to take into account the behavior and choices of potential customers OUTSIDE of Your website, as well as the intersection of the audience with the sites of competitors, the full picture and real actuality the final affiliate links leading to your site within the affiliate marketing. All of these critical insights our Customers receive in weekly data-track reports, in which in addition to GA we use data from Amazon Alexa and independent SEO backlinks trackers | fofrmat |
| 1.3. Offline outreach: engaging SQL with "enabled professional dialogue" tools” | The goal of the service is to create an environment of indirect communication with the SQL group that has the highest commercial potential or representativeness. Professional recognition and new career opportunities should be the main motivator for participation. For our clients from the b2b sector, we offer the following formats: 1) expert panels with former or current employees of competing companies 2) expert interviews with former and / or current employees of the most significant potential customers or customers who have rejected the product of the client's company. Motivator for SQL: publication in the media, significant for the HR market in the selected segment | format |
| 1.4. Premium support, online and offline cross-tracking with Adobe Analytics connection | Development of own analytical tracking on the Adobe Analytics platform allows you to track offline and online, while maintaining the uniqueness of the accumulated data (unlike GA and YAM, the data of visitors to your resources can not be used for remarketing and purchasing advertising of your competitors) | format |
2. CONTENT LAB
| SERVICE | DESCRIPTION | FORMATТ |
|---|---|---|
| 2.1. Consulting in the format of EduTech (audience of employees of Your organization up to 3 people) | Within the framework of the CONTENT LAB framework, we can provide access to our internal knowledge library and conduct weekly training sessions for your employees (+ support by e-mail with a response within 24 hours) | format |
| 2.2. Experience book (using existing brand guidelines) for simplified SMM and blogging | Experience book is created on the basis of your current brand guidelines and is a set of graphical tools for simplified group management in SMM, editorials and blogging (time reduction up to 10 times). The experience book is deployed either as a separate PWA or within the framework of your chosen SaaS framework (for example, Adobe Spark, Figma or Canva) | format |
| 2.3. Knowledge library (in the format of a custom wiki portal on the main site or subdomain) | In the conditions of growing competition, new waves of digital transformation and, most importantly, the growing demands of users in the process of making a choice - content marketing becomes the main guarantee of a successful strategy and high MQL-SQL conversions with minimal costs. As a rule, the content marketing base becomes a blog, however, in cases of B2B marketing, we offer the development of a structured knowledge library, as a separate section on the main domain or subdomain of the site. In addition to the long-term (as opposed to fake SEO web mastering) effective growth of rankings in search results, this also creates the basis for the EduTech service, which can become a profitable alternative to customer service entry level (minimum monthly check) | format |
| 2.4. Special project with opinion leaders and / or authoritative media in the industry (including the development of viral brand story) | Having identified 4-5 most authoritative sources of recommendation, we can develop a special project with the most authoritative opinion leaders in Your industry, which will be built on a powerful and creative information occasion, developed in conjunction with the leaders of growth hack campaigns and experts with successful experience of viral marketing campaigns | format |
3. FRONT END TEMPLATING
| SERVICE | DESCRIPTION | FORMAT |
|---|---|---|
| 3.1. Consulting in the format of EduTech (audience of employees of Your organization up to 3 people) | Within the framework of the "FRONT and TEMPLATING" framework, we can provide access to our internal knowledge library and conduct weekly training sessions for your employees (+ support by e-mail with a response within 24 hours) | format |
| 3.2. Set of targeted landing pages (basic offer: HTML5 or WEB React.js projects under 4 key targets) | Typically, B2B and HAV (high added value) products are complex enough to have a fully unified positioning for all their segments. Basic targeting of pages is an extremely effective methodology not only in the service sector - for example, in 2015 our team managed to bring sales of LCD Tsaritsyno to the first place in Moscow (according to Rossreestra) by rebuilding the client's site from lead generation on the site of the object to lead generation on 4 landing pages for a specific CA | format |
| 3.3. Targeted brand templates for e-mail and mobile automated lead scenarios (basic package 15 pieces) | Targeted brand templates allow you to comprehensively solve several problems: 1) bring the primary response rate for each MQL to 100% 2) remove up to 70% of the” empty " load of the sales Department counting leads pre-qualifying 3) increase conversion to + 500% due to auto-scheduling events 4) increase loyalty up to 3-4 times due to the automation of the client service | format |
| 3.4. Design and development of the main site in PWA format on React.js with triggers for UX testing and advanced automation capabilities | The modern site is a PWA app. Using technologies of static page generators and application delivery network (Gatsby js, Hugo, Jerkyll, Netlify and others), the Stars & Fishes production team develops sites with the highest download speed with the design of "responsive by default". If you need to make an extra impression on Your audience, we can build complex animations using CSS precompilers. Depending on the complexity and purpose of THE web resource used, we can deliver the site with a ready CMS (also in the form of a JS-application), and without it. Regardless of whether you choose to use CMS in your project-the site will be transferred to You in the form of a Git repository with full source code, used libraries and media materials | format |
| 3.5. Configure and run enterprise-level EMS on Adobe Experience Manager | EMS (Experience Management systems) is a new content management format. Unlike classic CMS, the interface of which allows you to manage a single WEB resource, EMS interfaces allow you to plan and manage content from a single dashboard in your entire Digital Foundation (including social networks, 3D-party content, your maternity applications, your website and a full set of targeted Landing Pages). For Enterprise-level tasks, we offer industry-leading Adobe Experience Manager, and for smaller, but lower - quality deployments-Craft CMS and various types of headless EMS | format |
4. SMART AUTOMATION
| SERVICE | DESCRIPTION | FORMAT |
|---|---|---|
| 4.1. Consulting in the format of EduTech (audience of employees of Your organization up to 3 people) | Within the framework of the framework " SMART AUTOMATION” we can provide access to our internal knowledge library and conduct weekly training sessions for your employees (+ support by e-mail with a response within 24 hours) | format |
| 4.2. Setting up and running a selling robot consultant (smart chatbot automation scripts on your website) | Chatbots are gaining enormous popularity among various industries and industries. A well-configured chatbot, in contrast to a simple online chat on the site or chatbot, can perform the following functions: 1) advise users on the existing knowledge library and / or professional blog2) working out primary objections to a given sales funnel 3) carry out leads qualification and live segmentation of users who are on the site for the first time or during a re-visit to the site | format |
| 4.3. Setting up 4 cross-channel auto-lead scenarios (5 steps in each scenario, including mail, messengers and SMS) | Using analytical and behavioral triggers within the framework of your chosen SaaS solution* S&F team can develop and run automated marketing communication scenarios that will:1) within 2-3 months, gradually increase conversion by 5-6 times 2) as a result, achieve multiple cost reductions for lead generation and remarketing 3) 3-4 times increase the accuracy of the ROI forecast and sales plan (we recommend HubSpot as the main platform for marketing automation) | format |
| 4.4. Connect complex scenarios (more than 10 steps) with high-precision triggers on the Adobe Marketing cloud platform | For industries with complex B2B products that require large amounts of data and accurate custom triggers, the Stars & Fishes portfolio includes pre-configured solutions that leverage industry-leading Adobe Marketing Cloud and Mautic enterprise platforms. Also, upon your request, we are ready to configure Oracle Marketing Cloud, IBM Marketing Cloud and Salesforce Marketing Cloud | format |
4. INVENTIVE MEDIA
| SERVICE | DESCRIPTION | FORMAT |
|---|---|---|
| 5.1. Consulting in the format of EduTech (audience of employees of Your organization up to 3 people) | Within the framework of the "INVENTORY MEDIA" framework, we can provide access to our internal knowledge library and conduct weekly training sessions for your employees (+ support by e-mail with a response within 24 hours) | format |
| 5.2. Development of printed Sales toolkit using AR capabilities ("live" booklets, interactive business cards with ar graphic layers) | When it comes to communication with SQL enterprise level at the C - executive level, design materials in the form of printed presentations and exclusive brochures will not lose their relevance for a very long time. Often this format is the basis of business etiquette for the oldest generation of managers. The S&F team is ready to develop offline assets that will emphasize the exclusivity of Your offer with the help of augmented reality tools. Using augmented reality in an offline presentation is not necessarily 3D modeling or gaming - it can be an interactive video with representatives of C-level, key performance indicators of the proposed product or other infographics | format |
| 5.3. Interactive business application using augmented and virtual reality technologies | Upon special request, we can develop an application using virtual or augmented reality. Such an application can serve as a form of a particularly important presentation for a potentially large transaction or training material for employees of your client's organization or organization | format |