Have a look! That’s how S&F team visualized product taste and feel for the upcoming Miller non-alcohol beer promotions. This visual message will be used to build a cross channel customer experience, including outdoor, media and digital formats.

A bit more of details:

The concept of design strategy is based on a bottle with juicy drops on the surface, which is enveloped by a live wave of beer. The picture is illuminated with rays, which gives even more freshness. After a second look at such a banner, thirsty buyer, even after a week, will certainly remember what he needs to buy to quench his thirst. All elements of this work are made by hands of space designer Pavel Volikov and art Director from the light side of the force - Anatoly Lebedev